In August 2018, we started a very exciting conversation with Sony Playstation in Spain. They shared a joint vision with us. How can we engage kids and youth to be more active? And, how can we use esports and gaming to be relevant to make this happen? This started a very exciting joint venture development program.
Our objective was to launch the world's first integrated game on the Sony Playstation platform where users could get benefits inside the game based on their activity level. We used our watches and the Xplora Goplay platform to capture the steps and increase the gaming experience. We announced the partnership during Mobile World Congress in 2019 which triggered interest from new partnerships far beyond our imagination. We quickly realized we were on the right path to becoming relevant in the gaming and entertainment industry allowing both increased user experience, as well as a better balance between screen time and physical activity.